Case Study: Enhancing User Experience for an NGO Website “Dnet”

This UX case study focuses on improving the user experience of a website for a non-governmental organization (NGO) operating in the development sector. The NGO aims to facilitate social and economic empowerment by implementing various projects and initiatives.

 

The objective of this case study is to identify pain points and propose solutions that can enhance user engagement, encourage new projects, and effectively communicate the NGO’s mission and impact.

 

Research and Analysis:

The initial research involved understanding the target audience, which comprises potential donors, volunteers, and beneficiaries seeking information about the NGO’s projects. User interviews, surveys, and usability tests were conducted to gather insights into user preferences and expectations. The analysis revealed several key issues:

Information Architecture: The website lacked a clear and intuitive structure, making it difficult for users to find relevant information efficiently.

Visual Design: The website’s visual design was outdated and unappealing, failing to convey the organization’s credibility and impact effectively.

Past Projects Information: this website was cumbersome and lengthy, discouraging potential donors from completing their contributions.

Responsiveness: The website was not optimized for mobile devices, limiting accessibility for users on smartphones and tablets.

 

 

Proposed Solutions: To address the identified issues and improve the user experience, the following solutions were implemented:

Streamlined Information Architecture: Restructured the website’s navigation and content hierarchy to provide intuitive and easily accessible information. Clear categorization and well-defined sections were implemented to guide users seamlessly through the website.

 

Revamped Visual Design: Created a visually appealing and modern design that aligned with the NGO’s brand identity and conveyed credibility and trust. Utilized engaging visuals, such as impactful images and videos, to showcase the organization’s achievements and impact.

 

Simplified Portfolio: Redesigned the work portfolio to be user-friendly, eliminating unnecessary steps and providing multiple visual options. Implemented a video gallery to enhance transparency and add past news articles to reinforce trust during the journey.

 

 

Mobile Optimization: Ensured the website’s responsiveness across various devices, ensuring a seamless experience for users accessing the site on smartphones and tablets.

 

Outcome and Conclusion:

The implemented solutions significantly improved the user experience of the NGO’s development sector website. User engagement metrics, such as increased time spent on the site and reduced bounce rates, demonstrated improved user satisfaction. The simplified portfolio led to a significant increase in project quarries, positively impacting the organization’s funding for its projects.

The revamped visual design enhanced the NGO’s credibility, attracting more volunteers and increasing awareness of its initiatives.

By implementing user-centered design principles and addressing identified pain points, organizations can effectively communicate their mission, increase engagement, and drive positive social impact.